The Rotosound endorsee list reads like a who’s who of modern popular music but something of a rarity is an endorsement that spans nearly forty five years and two generations of the same family. Eva Gardner holds down the bottom line in Pink’s touring band using Rotosound Swing Bass strings - a family tradition started by her late father Kim back in the 1960’s. Kim played bass in two iconic bands from the era - The Birds and The Creation, both at some point, with one Ronnie Wood on guitar. After the demise of the Creation Kim formed Ashton, Gardner and Dyke who had a UK number 3 hit in 1971 with Resurrection Shuffle and he also collaborated with Rod Stewart, Eric Clapton and George Harrison during the 1970’s.

Eva takes up the story: ‘From the age of about seven I always knew I wanted to play bass like dad. But it wasn't until I was 12 that I actively pursued it. I begged and begged dad to buy me a Fender bass like his but until he knew I was really serious about it he let me borrow his spare Carvin LB50. A little while later, after playing in bands and proving that I wasn't just going through a ‘bass phase.’ Dad bought me my first bass for Christmas. He taught me how to set it up and change the strings - my first set of Rotosounds! He pointed out the picture of his friend John Entwistle on the back of the package. He then told me that those were his favorite strings and had been using them since the 60s. Naturally, I followed in his footsteps and have been using Rotosounds ever since.’